Word: fraschini
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...living on all cylinders himself, because he does not yet own a Lancia (only a handful of U.S. fanciers do), but by Kings of the Road standards he is not doing so badly: he owns and drives a 1927, two-seater Bugatti. He also owns an Isotta-Fraschini '28, a Peugot '14, and even a comparatively Johnny-come-lately Citroën 1939. He has also owned a Mercer Raceabout two-seater, vintage 1912, a real American beau ty. To drive a 1912 Mercer, says Purdy, is to feel "the movement of a horse under...
...Italian employees run into the thousands). The company uses Italian equipment in making the drink (as in the U.S., Coca-Cola restricts itself to the sale of syrup, leaving the more profitable bottling operation to local businessmen), employs Italian printers for advertising and uses Italian trucks for distribution. Isotta Fraschini has just produced a truck which the company thinks is better-looking than the American design, and which it plans to export to company branches in other countries...
...paying spectators (40? for adults, 25? for children) to Manhattan's Museum of Science and Industry. After two weeks on the market, Tucker's $20,000,000 stock issue was about 80% subscribed. Designer Tucker, en route to Italy to negotiate a manufacturing tie-in with Isotta-Fraschini, said production would not get under way until January at the earliest. Nevertheless, fascinated by such features as the Cyclops headlight and the luggage compartment in the front, close to 3,000 spectators offered to place orders (tentative price...
Fritz & the Colonels. In the New World, Fritz Mandl operated with splashy grandeur. The closets of his Buenos Aires, Córdoba, Llao-Llao, and Mar del Plata establishments held 278 suits. His garages sheltered two Rolls-Royces, three Minervas and an Isotta-Fraschini. His parties featured double magnums of champagne and scarce green chartreuse...
When the Holy Father goes motoring he has a choice among five of the 250 automobiles registered with Vatican City plates (SCV).* He owns a Dodge, a Citroën, a Fiat, a Mercedes, an Isotta-Fraschini, all gifts from pious admirers. If the Pope picks his favorite car this week for the 17-mile jaunt to the hills, he will clamber into the Dodge sedan, in which the back seat has been replaced with a large chair, slightly raised and overstuffed under red damask. In front of this is a small folding seat for the Pope's secretary...