Word: fraschini
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Dates: during 1940-1949
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...Italian employees run into the thousands). The company uses Italian equipment in making the drink (as in the U.S., Coca-Cola restricts itself to the sale of syrup, leaving the more profitable bottling operation to local businessmen), employs Italian printers for advertising and uses Italian trucks for distribution. Isotta Fraschini has just produced a truck which the company thinks is better-looking than the American design, and which it plans to export to company branches in other countries...
...paying spectators (40? for adults, 25? for children) to Manhattan's Museum of Science and Industry. After two weeks on the market, Tucker's $20,000,000 stock issue was about 80% subscribed. Designer Tucker, en route to Italy to negotiate a manufacturing tie-in with Isotta-Fraschini, said production would not get under way until January at the earliest. Nevertheless, fascinated by such features as the Cyclops headlight and the luggage compartment in the front, close to 3,000 spectators offered to place orders (tentative price...
Fritz & the Colonels. In the New World, Fritz Mandl operated with splashy grandeur. The closets of his Buenos Aires, Córdoba, Llao-Llao, and Mar del Plata establishments held 278 suits. His garages sheltered two Rolls-Royces, three Minervas and an Isotta-Fraschini. His parties featured double magnums of champagne and scarce green chartreuse...