Word: fraschinis
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...January 1930, Sir Percival sailed for Turkey and came back overland through Europe, leaving consternation in his wake -such as the Steyr scandal in Vienna and the Isotta-Fraschini affair in Milan (TIME, March 31). Back in London, "Sir P.," who is after all an Englishman, did not join Mr. Ford in lambasting his countrymen. Instead, for his part, he discreetly praised the European workman, thus: "Laboring under the same conditions and receiving the same high wages the European workman is more efficient than the American, who is no miracle worker...
Commendatore Cella, General Manager of Isotta-Fraschini Motors, Inc. beamed cheerfully in his Milan office last week, admitted that negotiations were successfully under way whereby the aristocratic Isotta company would manufacture Fords, importing 30% of the parts from the U. S., making the rest in an extension of their Milan plant. Undecided is a scheme whereby Isotta Co., already the largest manufacturer of airplane motors in Italy, would turn out trimotored Ford planes as well...
...enormous, regal Isotta-Fraschini is the car of two kings of tiny stature, Italy's Vittorio Emanuele and Siam's waif Praja Dhipok. In Manhattan the Isotta is sold by a son of potent Prince-Poet Gabriele D'Annunzio. Sumptuous, fur-carpeted is the new Isotta-Fraschini limousine just presented by Italian admirers to Achille Ambrogio Damiano Ratti, Pope Pius...
Little known is the fact that Poet-Flyer Gabriel d'Annunzio's son, Captain Ugo V. d'Annunzio, has been in the U. S. for several years representing the Isotta-Fraschini Motors, Inc. Last week Captain d'Annunzio became a director of the American Aeronautical Corp., newly organized to manufacture Italian Savoia seaplanes and flying boats in this country...
...Abruzzi. With pomp and panoply, the Duke and a suite of Royal proportions crossed the Mediterranean, sailed down the eastern coast of Africa, and then struck inland to Abyssinia and its remote capital, Addis Ababa. Of assistance in thawing the suspicious Regent's reserve was a huge, shiny Issota-Fraschini limousine, a de luxe Italian product which sells in the U. S. for some $18,000. This limousine and many another gift did the Duke of Abruzzi bestow...