Word: frasier
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...FRASIER Wins NBC's coveted Seinfeld slot. Can a witty but not must-see show keep Thursdays a must-see night...
Lumbering through an empty, rain-soaked, wind-swept Yard on my way to thesis orals last Mondays morning, my new shoes drenched, my umbrella upturned and my body shuddering in fear, there was one thought I couldn't get out of my mind: Brendan Frasier never faced anything like this...
Could the same standard be held up for men? Would men feel the obligation to denounce any show in which the male characters acted inanely of showed some weakness? Would men categorically denounce Seinfeld because Kramer is a little "off" or Frasier because he appears a bit effeminate at times? Nope, not a chance...
...Bright/Kauffmann/Crane, the creators of Friends and Veronica's Closet, to develop a comedy about a single mother. With the schedule in flux, that show will have a tougher time finding an audience. Fortunately for NBC, it still has the rest of the season to experiment. It could build up Frasier or 3rd Rock by putting them after Seinfeld. Meanwhile, Just Shoot Me, a modest success starring Laura San Giacomo as an editor who works for a women's magazine owned by her father, is being given a Thursday tryout, as is NewsRadio, a clever show that in three seasons...
...connection between Seinfeld and the ER negotiations, however, does not end there. As part of a deal, Warner Bros. is likely to demand that NBC replace Seinfeld with another one of its shows. To further complicate matters, Paramount, which produces Frasier, may insist that if that show is moved to Thursday, it must be followed by a new comedy the studio is developing around Nathan Lane, who is currently starring in the film Mouse Hunt. In formulating its post-Seinfeld strategy, NBC will have to take into account all these demands, as well as the other scheduling dilemmas caused...