Word: frazer
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Four of a Kind. The Kaiser-Frazer Corp. rolled out its 100,000th car. It announced that a custom-built Kaiser luxury sedan ($2,301 F.O.B. Willow Run) would be added to its three models...
Married. Aerielle Frazer Strutt, 29, daughter of Automaker Joseph Washington Frazer (Kaiser-Frazer); and Eric Eweson, 49, Manhattan fertilizer chemist; both for the second time; in Newport...
Automakers Henry J. Kaiser and Joseph W. Frazer had "news which no corporation likes to bring to its stock holders." They were dead right. The news was that Kaiser-Frazer Corp. had lost $19,284,680.83 in 1946. The loss was huge. But K-F said it was not quite as bad as it looked. For one thing, K-F had written off in one year the cash it had spent for engineering, design, and preparation for auto production. How much this was K-F did not say. Ordinarily auto companies spread these costs over a longer period...
...Denver, a prospective buyer was offered prompt delivery of either a Kaiser or Frazer in a choice of four colors, along with a spare tire, a box of tools, a tankful of gas, and a radiator full of anti-freeze thrown in. In Seattle, a buyer could walk into a showroom and take his pick of 16 cars. In Dallas, salesmen were offering delivery in five hours; the delay was only for servicing, registration, etc. And in Los Angeles, where plans for a K-F assembly line have been shelved, one dealer anxiously asked an impatient customer: "Well, would half...
...wait of a few months, have become so wary of the new K-F that salesmen are chorusing: "The only thing new is the body, and it's not radical." But the biggest reason for lagging K-F sales is price. Competing automakers reckon that the Kaiser and Frazer should sell for around $1,600. But the Kaiser is now up to $2,029 and the Frazer up to $2,220 F.O.B. Detroit. At such figures, car buyers can get a Cadillac, Buick or Chrysler. Apparently many of them have decided to wait until new cars with old names...