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...that wins the next election or the demographic whose wallets advertisers and corporations eagerly strive to empty. But don’t be fooled into believing that the book is a manual on how to take over the world. “Microtrends” is “Freakonomics?? meets Gregory Mankiw’s “Principles of Economics.” As an attempt to follow in Steven D. Levitt ’89 and Stephen Dubner’s footsteps by using statistical analysis to debunk conventional beliefs, it falls flat because...

Author: By Denise J. Xu, CONTRIBUTING WRITER | Title: ‘Microtrends’ as Fun as Microeconomics and Half as Relevant | 11/15/2007 | See Source »

Sociology is one of those loose terms—like “life coach” and “low-fat”— which could mean pretty much anything.  Books like “Blink” and “Freakonomics?? have brought fame to this broad, vague area of studies, but even its aficionados are hard-pressed to define it. In reality, Sociology, the “study of groups,” combines psychology, economics, history, statistics and government. Undergrads taking Sociology range from wannabe Social Studies concentrators...

Author: NO WRITER ATTRIBUTED | Title: Sociology | 9/14/2006 | See Source »

...book, “Freakonomics,” is—quite frankly—just awful. However, like Loser, who has risen through the ranks of the New York City Police Department (his colleagues now call him “Lou”) “Freakonomics?? overcomes its name...

Author: By Kelly N Fahl, CRIMSON STAFF WRITER | Title: BOOKENDS: ‘Dismal Science’ Gets Freaky | 5/18/2005 | See Source »

He’s not the only one. “Freakonomics?? has catapulted to number two on the New York Times bestseller list. Levitt joins a rising tide of economists—from Columbia’s Jeffrey D. Sachs ’75 to MIT’s Paul Krugman—who are making their “dismal science” accessible to psych concentrators and pre-meds like...

Author: By Kelly N Fahl, CRIMSON STAFF WRITER | Title: BOOKENDS: ‘Dismal Science’ Gets Freaky | 5/18/2005 | See Source »

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