Word: freberg
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Dates: during 1960-1969
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Creator of the campaign is Hollywood Humorist Stan Freberg, best known for his takeoffs on Dragnet and his Madison Avenue musings on behalf of Chun King chow mein and the United Presbyterian Church ("The blessings you lose may be your own"). Besides newspaper layouts, Freberg's program includes patter from stewardesses (on landing: "We made it! How about that?"). It also features hot-pink lunch pails which are distributed to passengers and contain such items as a handkerchief-size child's security blanket, which the stewardess demonstrates by rubbing it against her cheek. Freberg plans to paint...
Like many another church recently, the United Church of Christ has decided that it pays to advertise. Two years ago the United Presbyterian Church commissioned a series of radio spots by Stan Freberg. The Unitarians have acquired a substantial quota of converts over the years with low-keyed ads in magazines that begin: "Are You a Unitarian Without Knowing It?" And long before any of these, the Knights of Columbus began sponsoring magazine ads giving once-over-lightly explanations of Roman Catholic doctrine. BUT WHY THE CANDLES, HOLY WATER AND BEADS? headlines one of their...
...know whether people are going to come to their senses or whether they have decided that this is the new Las Vegas-how to make $100,000 the quick way," says Stan Freberg, the nutty satirist who was one of the first performers to get into the commercial field in a major way. "But I believe that someone, somewhere, has enough money to make Elizabeth Taylor pick up a can of Maxwell House...
...format of Freberg's spiritual ads is "a disarming natural conversational approach leading into a song that's like a pop tune. It's what I call the 'espionage approach.' " In one commercial, a secular type says he can't make it to church because "this Sunday I'm playing golf," and as far as next Sunday goes, "I promised to take the kids to the beach." A voice asks: "Well, how about two weeks from Sunday?" "Oh, I never plan that far ahead. Two weeks! The whole world could blow...
...retired Baptist minister, Baptist Freberg is dead serious about lis latest advertising campaign. "I did t for God," he says. "I feel I was destined to do more than just move how mein off a shelf...