Word: freberg
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Dates: during 1960-1969
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Glorious Hours. Humorist Stan Freberg, a freelance commercial producer who created the Sunsweet prune and Jeno's pizza ads for TV, is pushing another possible cure. It is frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this...
...Sunday? Says Freberg: "We have to have somewhere to lump all those leftover commercials, don't we? Think of it! Twenty-four glorious, uninterrupted hours of advertising...
Glorious Hours. Humorist Stan Freberg, a freelance commercial producer who created the Sunsweet prune and Jeno's pizza ads for TV, is pushing another possible cure. It is frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this: Monday. Television as usual. Tuesday. The set goes black, but one word shines in the center of the screen: Read...
...Sunday? Says Freberg: "We have to have somewhere to lump all those leftover commercials, don't we? Think of it! Twenty-four glorious, uninterrupted hours of advertising...
...company's profits dived to $150,000 last year from 1965's $700,000, largely because its five Boeing 727s turned out to be uneconomical for Pacific's short routes. Two of the jets were leased to National Airlines. Then, Pacific turned to Humorist Stan Freberg for a promotion campaign that spoofed the perils of flight (said the stewardesses after landing: "We made it! How about that?"). That macabre pitch (TIME, May 12) did not keep Pacific from going deep in the red this year, and in July, Henry was called to the rescue...