Word: freberg
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Dates: during 1970-1979
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...sort of anxious resignation set in. A scene that looked relatively simple laid out on the director's storyboard, one that called only for Bruce to negotiate a left turn, might take two days to shoot. To combat ennui, Spielberg and Dreyfuss would sing comedy songs by Stan Freberg, a hero of their teen-age years. Spielberg also had a primitive projection room constructed on one of the boats. "Universal had only two films they could send us from their Boston office," Spielberg recalls. "We watched Ma and Pa Kettle On the Farm...
...question should have been addressed to Stan Freberg, the Los Angeles advertising impresario, and the Heinz Company. The soupmaker was unhappy about running second to Campbell's ad campaign. Freberg's advice: "Put all your money in one spot." Heinz gave Freberg the job. Just producing the commercial cost $150,000-probably the largest sum ever budgeted for a one-minute commercial and more than the cost of many 30-minute programs. Never one to do things by halves, Freberg will stage a premiere for the commercial next week at the Beverly Hills Theater, where spotlights will roam...
Gasoline is another difficult product to sell. In Delia Femina's view, Mobil's "We want you to live" campaign is smarter than most because it says that the company really cares about its customers. Beer campaigns are tough. Delia Femina contends that Stan Freberg's "Ballantine's Complaint" campaign, a takeoff on Portnoy's Complaint, was based on the wrong premise. "How many beer drinkers can read?" Delia Femina asks. By his reckoning, Schaefer, a Brooklyn-based brewer, has the best advertising theme: "The one beer to have when you're having more...
Adman Stan Freberg, the shrewd and witty president of Freberg Ltd., believes that ads generally have never been worse. "Tastefulness is probably the last thing an agency thinks about," he says. "The only thing lower on the scale is, 'How will this ad be received in the Sudetenland?'" To Freberg, all that is unbelievable and insulting in advertising is contained in a commercial for Head & Shoulders shampoo, in which a bride takes time out from her wedding preparations to deal with her father's dandruff. The father's punch line: "I haven't lost...
Satirist Stan Freberg was a pioneer in sneak-it-to-'em inspiration. Commissioned by the United Presbyterian Church in 1963, Freberg turned out a series of low-key but catchy radio ads. Franciscan Friars Karl Holtsnider and Emery Tang of Los Angeles used a similar approach on TV with a pilot Mother's Day spot in 1966: the camera simply panned across the faces of mothers of many races and nations. Now the Franciscans have a 20-man staff and a $150,000 annual budget, funded by 3,000 fellow friars and affiliated laymen...