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...1950s, when the hard sell was hard to avoid, Stan Freberg came along to show Madison Avenue that the commercial could be a miniature work of art--and sometimes of daring. Freberg pitched Meadowgold milk in the style of Gilbert and Sullivan, hawked Pittsburgh paints with a takeoff on Moby Dick, and decked out Ann Miller with a Busby Berkeley chorus line to trumpet Heinz's Great American Soups. He produced radio ads for the McGovern-Hatfield amendment to end the Vietnam War and, perhaps even gutsier, persuaded Pacific Airlines to let him do a series of ads poking...

Author: /time Magazine | Title: Maestro of The Mike | 10/18/1999 | See Source »

...chance to hear all these commercials collected for the first time is one reason to hail the new boxed set of Freberg's work from Rhino Records. But that's only part of the delight awaiting both fans and nonfans of Freberg, who has as much claim as anyone to the title of Great American Satirist...

Author: /time Magazine | Title: Maestro of The Mike | 10/18/1999 | See Source »

...Baptist minister, Freberg grew up in South Pasadena, Calif., and got into radio right out of high school. After doing cartoon voiceovers and helping create the kids' TV series Time for Beany, Freberg scored his first big success with the 1951 comedy record John & Marsha, in which all the heartache and melodrama of soap operas were distilled into a two-minute dialogue made up of just two words: John and Marsha...

Author: /time Magazine | Title: Maestro of The Mike | 10/18/1999 | See Source »

...rated radio show and an exhaustive skein of one-night stands. Chester Gould and Al Kapp put him into their comic strips. Movies and TV beckoned. For a decade, Lindley Armstrong Jones was the maestro satirist of the Hit Parade -- and a crucial influence on such musicaliconoclasts as Stan Freberg, Ernie Kovacs, Tom Lehrer and Frank Zappa...

Author: /time Magazine | Title: MUSIC: Spike Up the Band | 6/13/1994 | See Source »

Prince's Pellegrino insists he will keep the ad on the air. Said he last week: "We have the right to use our own name." Freberg believes Prince should "develop a sense of humor." Says he: "In all these years, I've never once been sued. I've never even got an angry letter...

Author: /time Magazine | Title: Advertising: A Tale of Two Princes | 5/13/1985 | See Source »

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