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...commercial was produced by Pellegrino's old friend Stan Freberg, 58, for two decades a master of light satire in advertising. Among his clients: Sunsweet prunes ("Today the pits, tomorrow the wrinkles") and Pacific Air Lines ("Most people are scared witless of flying...

Author: /time Magazine | Title: Advertising: A Tale of Two Princes | 5/13/1985 | See Source »

...sort of anxious resignation set in. A scene that looked relatively simple laid out on the director's storyboard, one that called only for Bruce to negotiate a left turn, might take two days to shoot. To combat ennui, Spielberg and Dreyfuss would sing comedy songs by Stan Freberg, a hero of their teen-age years. Spielberg also had a primitive projection room constructed on one of the boats. "Universal had only two films they could send us from their Boston office," Spielberg recalls. "We watched Ma and Pa Kettle On the Farm...

Author: /time Magazine | Title: SUMMER OF THE SHARK | 6/23/1975 | See Source »

...question should have been addressed to Stan Freberg, the Los Angeles advertising impresario, and the Heinz Company. The soupmaker was unhappy about running second to Campbell's ad campaign. Freberg's advice: "Put all your money in one spot." Heinz gave Freberg the job. Just producing the commercial cost $150,000-probably the largest sum ever budgeted for a one-minute commercial and more than the cost of many 30-minute programs. Never one to do things by halves, Freberg will stage a premiere for the commercial next week at the Beverly Hills Theater, where spotlights will roam...

Author: /time Magazine | Title: Advertising: The Soupy Road to Romance | 11/30/1970 | See Source »

Gasoline is another difficult product to sell. In Delia Femina's view, Mobil's "We want you to live" campaign is smarter than most because it says that the company really cares about its customers. Beer campaigns are tough. Delia Femina contends that Stan Freberg's "Ballantine's Complaint" campaign, a takeoff on Portnoy's Complaint, was based on the wrong premise. "How many beer drinkers can read?" Delia Femina asks. By his reckoning, Schaefer, a Brooklyn-based brewer, has the best advertising theme: "The one beer to have when you're having more...

Author: /time Magazine | Title: Advertising: It's a Tough Life | 6/22/1970 | See Source »

Adman Stan Freberg, the shrewd and witty president of Freberg Ltd., believes that ads generally have never been worse. "Tastefulness is probably the last thing an agency thinks about," he says. "The only thing lower on the scale is, 'How will this ad be received in the Sudetenland?'" To Freberg, all that is unbelievable and insulting in advertising is contained in a commercial for Head & Shoulders shampoo, in which a bride takes time out from her wedding preparations to deal with her father's dandruff. The father's punch line: "I haven't lost...

Author: /time Magazine | Title: Advertising: A Matter of Taste | 2/16/1970 | See Source »

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