Word: freberg
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Satirist Stan Freberg was a pioneer in sneak-it-to-'em inspiration. Commissioned by the United Presbyterian Church in 1963, Freberg turned out a series of low-key but catchy radio ads. Franciscan Friars Karl Holtsnider and Emery Tang of Los Angeles used a similar approach on TV with a pilot Mother's Day spot in 1966: the camera simply panned across the faces of mothers of many races and nations. Now the Franciscans have a 20-man staff and a $150,000 annual budget, funded by 3,000 fellow friars and affiliated laymen...
Glorious Hours. Humorist Stan Freberg, a freelance commercial producer who created the Sunsweet prune and Jeno's pizza ads for TV, is pushing another possible cure. It is frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this...
...Sunday? Says Freberg: "We have to have somewhere to lump all those leftover commercials, don't we? Think of it! Twenty-four glorious, uninterrupted hours of advertising...
Glorious Hours. Humorist Stan Freberg, a freelance commercial producer who created the Sunsweet prune and Jeno's pizza ads for TV, is pushing another possible cure. It is frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this: Monday. Television as usual. Tuesday. The set goes black, but one word shines in the center of the screen: Read...
...Sunday? Says Freberg: "We have to have somewhere to lump all those leftover commercials, don't we? Think of it! Twenty-four glorious, uninterrupted hours of advertising...