Word: freberg
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...goofy, spoofy radio commercials of Stan Freberg have moved a lot of Chun King Chinese food and Contadina tomato paste ("Eight great tomatoes in that little bitty can?") into the stomachs of consumers, and now Stan is going to try to move some of the consumers into church. His newest client: the United Presbyterian Church in the U.S.A. Says Satirist Freberg, who earns about $500,000 a year by gently kidding his employers' products: "They wanted me to try to sell Christianity, actually, and I said I thought we would reach more people if we narrowed it down...
...format of Freberg's spiritual ads is "a disarming natural conversational approach leading into a song that's like a pop tune. It's what I call the 'espionage approach.' " In one commercial, a secular type says he can't make it to church because "this Sunday I'm playing golf," and as far as next Sunday goes, "I promised to take the kids to the beach." A voice asks: "Well, how about two weeks from Sunday?" "Oh, I never plan that far ahead. Two weeks! The whole world could blow...
...stubbornly insist that "humor doesn't sell," the evidence is that nowadays it does. The major factor in making Duluth's Chun King Corp. a nationally known enterprise has been the zany commercials for the company's prepared Chinese food written by Hollywood's Stan Freberg and yodeled by the "Chun Kingston Trio...
...over a year, California Comic Stan Freberg has been delighting U.S. radio audiences with zany commercials featuring the so-called "Chun Kingston Trio" in such far-out "folk songs" as Oh, Handle Me Down My Walking Chow Mein. Last week, turning to television, Freberg outdid himself on an hour-long "Salute to the Chinese New Year." In his shrewd parodies of familiar television fare, Freberg so amused the critics that they genially forgave him for turning the program into one long plug for Chinese chow, capped by the slogan: "Buy two cans of our chow mein...
Such purposeful foolery, cooked up by Freberg in cooperation with the Manhattan ad agency he whimsically refers to as Batten, Barton, Durstine & Yangpoo, have helped make a flamboyant. 43-year-old businessman named Jeno Paulucci (pronounced Puh-loo-chee) the nation's most successful manufacturer of Chinese food. Barely 15 years old, Paulucci's Duluth-based Chun King Corp. now rings up more than half of all U.S. sales of packaged Chinese food. Chun King's gross climbed 15% to $30 million last year, and Paulucci-who owns the whole company-expects a still fatter gain this...