Word: frechette
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...tends to have a higher percentage of customers who sit in the store than Dunkin’ Donuts or Starbucks has, says Ed Frechett, Senior Vice President of Marketing for ABP. Because ABP customers do not have the same need to prevent drink-spillage, there has been less pressure on the chain to provide top-notch coffee lids. ABP offers only a flat tear-tab lid for its hot drinks...
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