Word: freddy
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Dates: during 1990-1999
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...cost $50,000 this Christmas season for a promotion at a regional chain. The casualties last week included the edu-tainment company Knowledge Adventure, being sold to CUC International (1995 sales: $1.9 billion), and Edmark, sold to IBM for $80 million. Last summer Humongous Entertainment, which makes the popular Freddi Fish series, merged with powerhouse GT Interactive. "I think it would have been very difficult to retain our market share through the Christmas season without GTI's help," says president Shelley...