Word: free
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Dates: during 1930-1939
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...times. Sponsored radio entertainment, they argue, creates a demand not only for the product advertised but also for the entertainment itself. When hard times bring cuts in advertising budgets, sponsors must think twice before they risk the popular vexation which might arise from taking from the public a favorite free show or a popular entertainer. Therefore, sponsors are slow to pull out of radio, quick to return...
...Smith, Morton Downey, Bing Crosby. But more recently advertising agencies have found how to do this job for themselves, need less help from the networks. Nevertheless, President Paley is still very much in show business. About five-eighths of Columbia's time is sustaining, must be filled with free shows. CBS prides itself on its dramatic workshop, its spot-news coverage and particularly on the American School of the Air, its new adult education campaign...
...through watercolor painting, oil painting, motorboating, airplanes, photography in rapid succession. He rushes at business with the same enthusiasm, somewhat deceptively because the impetuosity breaks down into shrewd caution whenever necessary. When anything important is at stake he chooses his words with astute grace, but he prefers the free extravagance of mixed metaphors. A favorite phrase: "Not a red dime." Youngest and oldest chief executive in the network business, he has come a long way from cigars. He now smokes cigarets...
...endorsers of the congress as H. G. Wells, Sigmund Freud, Havelock Ellis, George Bernard Shaw, C. E. M. Joad. G. D. H. Cole, J. B. S. Haldane, Bertrand Russell, Edouard Herriot, Somerset Maugham. Typical subjects for discussion at the meetings: Science and the Churches; Youth, the Schools and Free Thought; Present Religions Reaction and the Menace of the Vatican...
...Chattanooga property of Mr. Willkie's Tennessee Electric Power Co., threatened to build its own plant unless he agreed. Last week, in a long letter to the board, Mr. Willkie deftly left the matter hanging, wound up with a pious hope: that the New Deal's "free gift of 45% of the cost of Chattanooga's proposed power system will not be used to force us to take a greatly discounted price for property for which we are trustees...