Word: free
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Dates: during 2000-2009
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...wept uncontrollably at Mr. Serwer's lament about the U.S.'s dismal decade. The hopeful last paragraph raised my spirits, however, knowing that with so many trump cards on its side, the home of the brave and the land of the free will rise again to plunder the planet for generations to come. Robert Leckie Mount Helena, Australia...
...Releasing it for free is just good marketing," he says. "Whether it's through piracy or distribution your film is out there on the Internet, so we decided to harness this." And he has managed to make quite a bit of money out of it. Online sales of merchandise - including T-shirts and collector's editions of the DVD - have generated $430,000 on a film that only cost $21,500 to make, Vuorensola says. He and his team have also now secured a proper distribution deal with Revolver Entertainment in the U.S. and Britain. (See the best movies...
...Paley ignored traditional distribution methods and released her film, Sita Sings the Blues, a comic adaptation of the Hindu epic, The Ramayana, directly online earlier this year. She first created a blog, www.ninapaley.com, to develop a community of supporters, and then posted the film on another site, www.sitasingstheblues.com, for free. It was an instant success. "I have my blog, but I essentially gave the film to the audience and they ran with it," Paley says. "It wasn't self-distribution, it was audience distribution." (See the best blogs of the year...
...build buzz about their projects or simply to get their films to as many people as possible. Last year, Michael Moore released Slacker Uprising - a documentary about his attempts to have President George W. Bush removed from office in the run-up to the 2004 election - online for free in the U.S and Canada to encourage young people to vote. And in May, documentary filmmaker Franny Armstrong launched a website called www.indiescreenings.net, where people can buy a license and then screen her climate-change documentary, The Age of Stupid. Armstrong incentivizes buyers by allowing them to keep any profits from...
...says the reason many indie directors are turning to the web is that it allows them to better engage with their audiences. "The whole film business has no connection with their audience," she says. "And with any business you have to know your consumer. The Internet has become a free distribution machine, so what can you sell that makes money? Things you can't copy. They need to be things that are based around your audience. Directors cuts, merchandise, 35mm prints of your film." (Read: "Why Netflix Stinks: A Critic's Complaint...