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Take, for example, Nokia's new 2730 model, which will be available later this year for just over $110. The 3G device might not have a touchscreen or a swish keyboard, but with access to Ovi Mail, Nokia's free e-mail service, it's designed to give thousands of consumers in emerging markets their "first Internet experience," says Credit Suisse's Garcha. Ovi Mail was conceived specifically for consumers with limited PC access, and almost all the 350,000 accounts registered since the service's launch last December have been created on Nokia phones, not on computers...
...when construction workers Francisco Alonso and Ramón López wander into a bar in Cadaqués, northeastern Spain, for their morning aperitif. But the prospect of a full day's work ahead has no influence on their choice of refreshment: a nonalcoholic beer called Free Damm. "Normally I'd be drinking regular beer," says López, 54, breaking into a gaptoothed smile. "But I just had four teeth pulled, and I'm on antibiotics." Alonso, 49, has a simpler reason for picking a booze-free brew: "Me, I just like the taste...
These better-tasting beers have found a receptive audience among Europe's middle-aged drinkers, thanks in part to government health campaigns. "People today are more informed about health risks," says Julio Cuesta, spokesman for Heineken Spain, which owns the country's best-selling alcohol-free beers, Buckler and Kaliber. Those trying to tame their beer guts also like that many nonalcoholic beers contain half the calories of their intoxicating cousins...
Government crackdowns on drink driving are also helping sales. Spain is now the largest consumer of nonalcoholic beer in Western Europe - 8% of the beer sold there last year was alcohol-free - thanks in part to drink-driving legislation implemented...
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