Word: freedonia
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...recession. Demand for products that help working moms deal with what is commonly referred to as the second shift - i.e., all the work they have to do after they get home from work - is projected to increase 4.3% annually to $8.9 billion in 2013, according to the Freedonia Group, a market-research company...
...rechargeable batteries. The company makes those too, but the U.S. remains a disposable society. In 2005 86% of U.S. households bought batteries at least once. Moreover, the market for disposables is forecast to grow 5% annually through 2009, to $5.2 billion, according to Joe Iorillo, an analyst at the Freedonia Group. "Price and convenience have a lot to do with the growth of the primary battery market," Iorillo says. "A lot of people don't want the hassle of recharging batteries...
...houses in a box have yet to be mass-produced, an expected rise in interest rates and a public hungry to meld good design with low cost will make them an attractive alternative, says Charles Bevier, editor of Building Systems magazine, a trade publication. The Freedonia Group, an industrial market-research firm, expects the size of the prefabricated-housing market, which includes panelized, manufactured, modular and precut, to rise to roughly $11.8 billion by 2007, up from $9.5 billion in 2003. (And, yes, that includes trailers and double-wides.) Interest is already beginning to grow--among both consumers and investors...
...right,” my classmates would say, nodding. “Right. Freedonia...
First, a confession: despite what I may have told you in September 2001, I am not now, and never have been, Freedonian. Freedonia, as you may recall, is the fictional country Groucho Marx rules in Duck Soup; for a few weeks at the beginning of freshman year, I claimed it, with a straight face, as my homeland. Because Harvard first-years are loath to admit their ignorance, my declaration of citizenship went mostly unchallenged. Sometimes my fellow first-years, brows furrowed, would ask where Freedonia was, again, and—because these conversations generally took place over dinner in Annenberg?...