Word: freeplay
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...sold to L'Oreal last year for $1.3 billion. But as far as Roddick was concerned, the sale was a chance to change the industry from the inside. "The real triumph isn't the fantastic price that L'Oreal paid for Body Shop," says Rory Stear, head of the Freeplay Energy, a company that develops environmentally responsible electronic products and has Gordon Roddick as one of its directors. "It's that L'Oreal has now adopted into its core operating model plans to move the biggest cosmetics group in the world towards the ethical standards that Anita had championed...
...generate enough juice for five minutes of talk time. The first version will work on most Motorola phones; the next ones will power other makers' phones. This is the third in a series of windup electronic devices originally designed for use in developing nations. The first two--the Freeplay radio and flashlight--have been surprise hits...
...INVENTORS Freeplay and Motorola --AVAILABILITY In December, for $50 --TO LEARN MORE Visit motorola.com...
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