Word: freeport
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Dates: during 1980-1989
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...business with an excellent product becomes wildly popular. To keep up with outrageous demand, the owners eventually expand, mass produce, and create a "label." Things are never quite the same again. Witness the saga of Ray Kroc's old hamburger stand or Mr. L.L. Bean's barn up in Freeport. Steve's resisted the clutches of materialistic expansionism for several years, sticking it out in original digs in Somerville...
...face of it, Susan Montgomery Williams of Fresno, Calif., Willie Hollingsworth of Freeport, N.Y., and the Rev. Theodore M. Hesburgh, 64, president of the University of Notre Dame, would not appear to have a lot in common. But this year they are all set to be included in that uncommon nominator, the Guinness Book of World Records: Williams for blowing the largest bubble-gum bubble (19¼ in.), Hollingsworth for balancing a milk bottle on his head while walking 18½ miles (a truly dying art), and Father Hesburgh for accumulating more honorary degrees than anyone else ever has. Next...
Everywhere the baby-boom generation is being massaged for its money. Retailers, for example, have discovered that these people are laying aside the sloppy attire of the 1960s. And even the fall catalogue of L.L. Bean, the Freeport, Me., sporting goods store, offers dressy shirts and slacks. In the 1970s, one of Bean's big sellers was hiking boots; now it is plain-toe, lace-up shoes. Says Director of Product Management Charles Kessler: "We're seeing the dress-up tendency...
...Sometimes these trends come in and we just get caught." But one gets the feeling that the folks at Bean's aren't too upset; the spurt in sales has allowed them to build an enormous warehouse complex, where 80 per cent of their business is transacted. The main Freeport store--open 24 hours a day, 365 days a year--accounts for the other fifth. "If L. L. could see all this, he'd probably have a warm smile on his face," Andrews admits...
Route 115 approaches Freeport from the northwest, meandering through a series of small towns. It's dark at 1 a.m., and every dip sends car and driver down into the fog. But in the long, open stretches before Yarmouth, the moon is out, and clouds skid across its face. It's a good Maine road--frost heaves, of course--and it could be almost any place in the Pine Tree State. It could run just out of sight of the ocean up past Damariscotta and Pemaquid. It could run through potato country in Arostook. It could be bordered by blueberry...