Word: freez
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Dates: during 1970-1979
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Venturi saw the everyday commercial vernacular-McDonald's, Ramada Inn, Burger King, Tastee-Freez, Fatburger. Kentucky Fried-as a source, just as the International Style had used the "styleless" metaphor of machinery, biplanes and ocean liners as its source...
Shakey 's Pizza, Tastee Freez...
...earning $1,200 a month and had saved about $5,000 despite supporting a wife and seven children. Three weeks after being laid off, he put down all of his savings, plus about $ 13,000 borrowed from his father, and opened a franchised Tastee Freez stand. "I am working my butt off," he says about his 16-hour days and seven-day weeks. Jimenez went into business for himself because he did not want to leave the Downey area. "I had four or five offers, but they were all outside the state." He has a mortgage, but can just meet...