Word: freezer
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...consuming with rare power to pick up the slack from other social groups. To many a businessman, the strongest market of 1958 is the farm market-the equivalent of discovering a rich, import-hungry foreign country. In Bloomington, Ill. Sears, Roebuck reports that its trucks go out loaded with freezers, ranges and refrigerators; on R.D.S. routes freezer sales alone are running 50% ahead of last year. Nor are appliances the only things that farmers want. With cash in his jeans, the U.S. farmer is turning into such a smart dresser that store clerks often cannot tell the difference between city...
...nuisance" calls, such as explaining the operation of appliances to people who never bother to read the instructions, and argue, as did one Washington matron: "Why should I? I know how to run these things without reading about them." In New Orleans a housewife phoned angrily that her new freezer was defrosting; the repairman found it was unplugged. In Maple Shade, NJ. an infuriated motorist called the service station to tow his stalled car away; the mechanic found that the owner had forgotten to push the "drive" button on his new pushbutton transmission. And in Chicago repairmen for General Electric...
...sent 275 repairmen on 160,000 fuse calls, 138,000 stove-service assignments, 456,000 other appliance missions, charging nothing for labor and only for parts totaling more than $1. The company knows that nothing cuts electricity sales faster than a dead light bulb, a dead dishwasher, a dead freezer. And though the service cost Detroit Edison some $7,000,000 last year, it paid untold dividends in bigger sales-to say nothing of customer relations...
...corner." Then in rich, sepulchral tones, Announcer Paige chimed: "Today, just as at other weddings, it's traditional that gifts be given to the bride. This is the moment you've been waiting for. This Bell portable sewing machine, the world's finest. This gleaming Westinghouse freezer brings you beauty, convenience, economy. You'll be at your loveliest with a two-year supply of Tangee's Tropicana Orange lipstick. The next prize ... I mean gift," etc., etc. Then came the topper: "a special, never-to-be-forgotten present"-an Esther Williams swimming pool. The benediction...
Trap at Night. At Cornell University Medical College, Drs. Mary H. Loveless and William R. Fackler have worked out a painstaking method of trapping bees and wasps by chloroforming them in the nests at night, storing them in a freezer, and performing delicate surgery to remove their venom sacs while they are in a half-frozen stupor. The venom from the sacs is pooled, then injected in small but gradually increasing doses into sensitive subjects. In the New York City area, the doctors found, the most vicious stinger by far is the yellow jacket (Vespula maculifrons, represented elsewhere...