Word: freezer
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...ulcerous attack on roadside restaurants. If you spot one that has "a neon light out front, a mess of chromium inside, and an easily evident juke box," he wrote, "what you get to eat would poison an ostrich . . . They will take a perfectly good horse-burger out of the freezer, and it comes to the customer, after subjection to the stove, a deep shade of grey and curled at the edges . . . There is no law which says that a roll or a piece of bread must be kept in the refrigerator and served stark and chilled, but there...
...heat grade-A milk to 155° for 30 minutes (or to 170° for one minute). Then it is homogenized, concentrated to one-third its volume, and frozen in sealed containers. The product will keep for two weeks in a home icebox, or for eight weeks in a freezer at -10°. When thawed and diluted with good water, it tastes like fresh milk...
...market with tasteless, badly packed products and scared off so many consumers that sales slumped 20%. In 1947, more than 200 firms went bankrupt. But last year the industry hit its stride. More than 20% of all U.S. poultry (200 million Ibs.) came to dinner by way of the freezer. All told, the industry sold 1,130 million Ibs. of frozen foods and twelve million gallons of juice concentrate. And it changed the nation's cooking and eating habits: many families which once used canned goods all through the winter now eat fresh food out of the freezer...
...their locker-bulging growth, frozen-food companies still have plenty of room in which to expand. Only 13.4% of U.S. families now drink frozen orange juice regularly; frozen vegetables amount to only a fraction of the total market. Optimistic frozen-food men think that if grocers would increase their freezer space they could "just about kill the fresh vegetable market...
Actually the average good farmer was still riding the crest of the most prosperous wave in farming history. His farmhouse was fresh-painted and stocked with all the comforts a city dweller could ask, his home freezer overflowed with the best to eat, he owned one or two cars, his barn now held a collection of the best and most valuable farm machinery in the world. His mortgage was paid up or well on the way to amortization, his children could look ahead to four years in a good college...