Word: freimann
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...rest of Collaro's stock is held by Great Universal Stores Ltd., biggest retail and mailorder chain in Britain (2,700 stores, 34,000 door-to-door salesmen). With this readymade sales organization, Magnavox will distribute its own British-made TV sets, radios and phonographs. Says President Frank Freimann: "We're ready to expand. This gives us a real springboard to move fast into the English market...
...Unknown Factor. Mass production will take some of the curse off color TV's high price, but just how much no one knows. While Emerson Radio President Benjamin Abrams confidently expects that color sets will drop to within 25% of black & white in 18 months. Magnavox President Frank Freimann thinks the price will never be comparable...