Word: fremd
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Dates: during 1940-1949
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With editor and writer decided on how the story should be handled, Researcher Mary Elizabeth Fremd took over. Unlike her male confreres, she was on familiar, everyday ground. After reading a mound of material on fashion's past, she set out to investigate its present-from Sophie's Fifth Avenue salon to Nettie Rosenstein's ("they call it showroom in this neck of the woods") among the pushcarts on Seventh Avenue. In examining the mechanism that was creating the New Look, she quickly concluded that "I definitely had the Old Look...