Word: fremd
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Dates: during 1940-1949
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When TIME'S editors first decided to do the story, the problem, of course, was to find Everywoman. Mary Elizabeth Fremd, Business & Finance researcher, began by calling on model agency head, John Robert Powers. His first words were: "H'mmm, sit down. I think we can put you to work." Instead, Miss Fremd put Powers to work culling over his lists of models and giving her facts on the industry...
...search went on, so many models and photographers sang Lisa's praises that her selection was a foregone conclusion. To research the story, Miss Fremd spent long hours with Lisa. She ate lunches and dinners with her (and teased Lisa because she always ordered smoked ham), rode around in her red convertible while appreciative pedestrians whistled, went swimming on a lonely Long Island beach, and even persuaded Lisa to burlesque some of her high-fashion poses (see cuts...
Both Miss Fremd and Researcher Marcia Houston, who assisted her, learned to admire Lisa greatly; during the sweltering summer days, when they both felt limp as dishrags, Lisa always managed to look as cool and beautiful as a fashion...
...dozen cities, including one to TIME'S Stockholm stringer, E. M. Salzer. He went to Uddevalla, Sweden, to talk to Lisa's family, and there learned that the family name, now Bernstone, had been changed from Anderson. Hardly had the story reached the newsstands, when Miss Fremd received an excited call from Lisa. "Is that true about my name being Anderson?" she asked. "I'm absolutely flabbergasted. I think it is the funniest thing in the world. I sent my father a cable and asked him: 'Why haven't you told me?' " Two days...
When the time came for assembling all this material coherently, Researcher Mary Elizabeth Fremd took over. The result of all this work was a no-page report covering the year's economy, segment by segment, giving the pertinent opinions of outstanding business and government leaders, earnings figures, a chronology of events, new products, debt-financing and its inflationary effect, etc. Altogether, her report listed about 10,000 confirmed figures...