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...Scott Bennett, Dorothea Bourne, Amelia Riddick Brent, Ruth Brine, Marjorie Burns, Peggy Bushong, Nancy McD. Chase, Bertha Cordeiro! Lilian Davidson, Estelle Dembeck, Lois Dickert, Anne Dirkes, Kathleen Donahue, Joan Dye, Kathryn Egan, Marta Erdman, Lenora Ersner, Jane Farley, Marcelle Farrington, Dorothy Ferenbaugh, Blanche Finn, Rosemary L. Frank, Mary Elizabeth Fremd, Judith Friedberg, Marcia Gauger, Marie Kathryn Gibbons, Jean Gutheim, Dorothy Slavin Haysteafl, Harriet Heck, Robin Hinsdale, Bonnie Claire Howells, Vera Kovarsky, E. Eleanore Larsen, Sylvia Crane Myers, Helen Newlin, Amelia North, Mary Baylor Reinhart, Margaret Rorison, Deirdre Mead Ryan, Jane Darby Scholl, Ruth Silva, M. Ava Smith, Zona Sparks, Frances...

Author: /time Magazine | Title: A Letter From The Publisher, Jul. 20, 1953 | 7/20/1953 | See Source »

When TIME'S editors first decided to do the story, the problem, of course, was to find Everywoman. Mary Elizabeth Fremd, Business & Finance researcher, began by calling on model agency head, John Robert Powers. His first words were: "H'mmm, sit down. I think we can put you to work." Instead, Miss Fremd put Powers to work culling over his lists of models and giving her facts on the industry...

Author: /time Magazine | Title: A Letter From The Publisher, Oct. 3, 1949 | 10/3/1949 | See Source »

...search went on, so many models and photographers sang Lisa's praises that her selection was a foregone conclusion. To research the story, Miss Fremd spent long hours with Lisa. She ate lunches and dinners with her (and teased Lisa because she always ordered smoked ham), rode around in her red convertible while appreciative pedestrians whistled, went swimming on a lonely Long Island beach, and even persuaded Lisa to burlesque some of her high-fashion poses (see cuts...

Author: /time Magazine | Title: A Letter From The Publisher, Oct. 3, 1949 | 10/3/1949 | See Source »

Both Miss Fremd and Researcher Marcia Houston, who assisted her, learned to admire Lisa greatly; during the sweltering summer days, when they both felt limp as dishrags, Lisa always managed to look as cool and beautiful as a fashion...

Author: /time Magazine | Title: A Letter From The Publisher, Oct. 3, 1949 | 10/3/1949 | See Source »

...dozen cities, including one to TIME'S Stockholm stringer, E. M. Salzer. He went to Uddevalla, Sweden, to talk to Lisa's family, and there learned that the family name, now Bernstone, had been changed from Anderson. Hardly had the story reached the newsstands, when Miss Fremd received an excited call from Lisa. "Is that true about my name being Anderson?" she asked. "I'm absolutely flabbergasted. I think it is the funniest thing in the world. I sent my father a cable and asked him: 'Why haven't you told me?' " Two days...

Author: /time Magazine | Title: A Letter From The Publisher, Oct. 3, 1949 | 10/3/1949 | See Source »

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