Word: french
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Dates: during 2000-2009
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...largest television channels since. The $430,000 campaign will be put on pause Sept. 2, then resumed as Ramadan comes to an end later this month and the feast of Eid el-Fitr approaches. Thus far, the spots have gotten a mostly supportive reaction from Muslim shoppers and the French media, with the daily Le Parisien trumpeting "Halal Takes a Spot on TV." (See pictures marking the end of Ramadan...
...What's astounding is how long it took for any of France's numerous makers of halal food products to embrace this kind of mass marketing. Studies done by ethnic-marketing consultancy Solis Conseil in Paris estimate that French Muslims currently purchase about $5.7 billion worth of specialized foodstuffs and related products - a market that's been increasing nearly 15% annually for almost a decade. Solis has also found that nearly 94% of all Muslims in France with North African roots - by far the largest group of Muslims in the country - buy exclusively halal food. A recent poll...
...also potentially inflammatory, given the tendency of the French to view overt manifestations of Islamic faith as a threat to the nation's tradition of secularity. After all, France is the nation that felt obliged to protect itself against the supposed spread of Islam by passing a 2004 law prohibiting students from wearing religious symbols in public schools - a measure primarily aimed at Islamic headscarves. Earlier this year, legislators demanded a legal ban on burqas, a form of apparel that President Nicolas Sarkozy damned as "not welcome on French territory." That legal prohibition was regarded as overkill, however, when...
...Even so, the French media worked themselves into a lather in July when one woman demanded the right to swim in a burqini - a one-piece that resembles a wet suit - in a public pool that denied her entrance. Given that, it's little wonder that the approval - or disinterest - that the French public has shown the Zakia Halal ads has been a source of contentment and relief to many French Muslims. (Read "Halal: Buying Muslim...
...much negativity has recently been attached to so-called Muslim topics that there's a certain satisfaction that ads for halal products are being greeted as normal," Bendali says. "After so many years of being ordered to integrate into French society and culture, Muslims are interpreting the reaction to these ads as a sign that integration may finally be working in both directions. It appears the rest of France is starting to regard things like halal food as part...