Word: french
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...People infer that if something on a menu is difficult to understand or hard to read that it takes great skill and effort to prepare," says Song, a Ph.D. candidate in psychology at the University of Michigan. "When I go to an expensive French restaurant, I can hardly pronounce the words on the menu, so I take for granted that it's expensive because it's not comprehensible...
...these tours are available in Paris with 4 Roues Sous 1 Parapluie (www.4roues-sous-1parapluie.com). The wry name - "Four Wheels Beneath an Umbrella" - recalls the brief given to the original 2CV designers, which was to create a cheap car for the masses. Tours include hotel pick-up, and take in the French capital's major sights as well as lesser-known attractions such as the Cité Fleurie - a 19th century artists' quarter. There are also romantic night tours that are especially popular with couples. But do remember to whisper in your partner's ear when the car has come...
...Zurich, Switzerland's business center, the media guide brags that the city built the Letzigrund Stadion just in time. That hurried effort produced a single-level doughnut of a stadium stuffed with 30,000 supporters for France's matchup with Romania. Neither the French fans not their team seemed all that impressed, and the latter played that way. France was pathetic in the 0-0 stalemate. If this game were a cuisine, it would be English, and no one would eat it. Sure, it's difficult to play against the Romanians. The men in gold stacked 9 or 10 players...
...takes more than bulging pockets to create national footballing brilliance and depth, as the defeat by Spain proved. But cash always helps. "Money alone is no guarantee, but without a lot of money you don't stand even a chance," says French coach Rolland Courbis, who once directed clubs including Bordeaux, Marseilles and Alania Vladikavkaz in the Russian republic of North Ossetia. "Russia has the major resources: money, a huge population and people who know football. Now it's a question of competence in how well the system can be organized, and the focus kept on long-term development...
...when applied overseas. Mukhtarul Amin, managing director of Superhouse Ltd., an Indian clothes manufacturer that counts Esprit and Diesel among its clients, candidly admits that he can meet only 95% of his social responsibility commitments. Some, he says, are just too difficult, or aren't relevant to Indian society. French retailer Decathlon requires suppliers to have official documentation of workers' ages. "They don't know that a large number of Indians in rural areas have no such documents," says V. Srinivasan, a Superhouse manager. "So we have to make new workers get an affidavit from a magistrate. There's much...