Word: french
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Days before the start of the South by Southwest (SXSW) music festival in Austin, Texas, Wallach unloads these wise words over the phone. His band, Chester French, is scheduled to play several gigs during the festival in preparation for a month long tour in support of N.E.R.D. These shows will be the first with their current lineup, comprised of Wallach, bandmate Maxwell C. Drummey ’07, and three studio musicians, including Tyler G. Wood...
...They’re putting on the roller skates, now they’re about to step on the rink,” says Chad Hugo, one half of producing duo The Neptunes. Hugo’s co-producer and N.E.R.D frontman Pharrell Williams was responsible for signing Chester French to Star Trak Entertainment, an imprint of Interscope Records, over a year...
Though Wallach and Drummey have a contract, they lack a clear identity. Right now, they embody three distinct personas: the men they are, the men they see themselves as, and the men strangers perceive them to be. Chester French may just be a pair of scenesters, pawning off their need for attention as a love of music. They may be the messiahs of the album format in the digital music era. Or they may be two typically clever Harvard grads who successfully worked the system and are now enjoying sudden popularity...
Despite the fact that Chester French has yet to release their album, the two have carved out a career based on mere speculation, in the process blurring the divide between scene and substance...
...showcased artists, SXSW is one of the most heavily-trafficked music industry events of the year. For many small bands, the festival is a high-stakes audition where throngs of label reps and critics search for the next big thing. Even for an already-signed band like Chester French, SXSW represents an opportunity for exposure. On the phone, it’s clear that both band members see themselves in a different category than the majority of SXSW acts...