Word: french
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Last Spring, as Arthur Marquis started brushing up on the French he'd learned in junior high, the 61-year-old retired lawyer and Long Beach, Calif., resident had trouble discerning where one mellifluous word ended and the next began. So he decided to exercise his auditory skills in much the same way a bodybuilder might zero in on a particular muscle group. His weapon of choice: Posit Science's Brain Fitness software, which promised to hone his hearing, as well as his memory, for $395. (Yes, you heard that right: $395.) After completing the program's 40 hour-long...
Like his paintings, his caricatures owed much to a 19th century aesthetic. The link between the crosshatching technique of the French cartoonist André Gill and the methods of the Brooklyn-born Levine is unmistakable, but to readers of Esquire in the early 1960s, Levine's style seemed refreshingly different. Soon the painter who regarded caricature as just a sideline also found himself illustrating for New York magazine and Harper's, drawing covers for TIME and appearing regularly in a new publication, the New York Review of Books...
...Zealand brand by labeling it Kiwi Cuvée, critics were quick to revel in the irony. Britain's Daily Telegraph newspaper called it a "humiliating blow to Gallic pride," while the Wall Street Journal said that France had gotten a "dose of its own medicine." But the French may have been less guilty of applying double standards than of using the same kind of savvy marketing strategies that have allowed new wine-producing countries like New Zealand to give France a run for its money in recent years. (See pictures of Paris expanding...
...Despite the twists and turns in the dispute, one thing is for certain: a minirevolution is taking place in the French wine industry. Some wine makers argue that the French have for too long clung to a romanticized notion of terroir and a convoluted labeling system, the appellation d'origine controlée (AOC), which makes it difficult for consumers to figure out that a Domaine des Comtes Lafon Volnay Santenots-du-Milieu Premiere Cru is a Burgundy wine - let alone a pinot noir. "This is myopic marketing," says Jean-Claude Mas, a wine maker in the southern region...
...Global sales of wines from the New World - North and South America, South Africa and Oceania - jumped from 3% of the market to 30% between 1990 and 2008, causing serious concern among wine makers from France and other European countries. The French are now realizing that they must swallow their pride and take a page from the New World playbook in order to attract new, young consumers with little wine-drinking experience. According to Denis Verdier, president of the Confederation of French Wine Cooperatives, this means introducing "easy-drinking" products with labels clearly stating the type of wine instead...