Word: frenched
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...that was really wonderful.” Barbara Ellen Johnson was born in Boston, Mass. on October 4, 1947. One of two Presidential Scholars from Massachusetts in 1965, Johnson graduated from Oberlin College four years later and continued her education at Yale, where she received her Ph.D. in French in 1977. The “Yale School”—a group of deconstructionist literary critics and theorists including Johnson’s thesis director, Paul de Man—would serve as a signifcant influence on Johnson’s own criticism. In her 25 years...
...ravioli and paella as they sing the products' praises. Sounds just like a normal evening TV ad. And it is, only this one features ethnic-Arab actors in a commercial for halal food in France. A first in its own right, the ad is already a remarkable sight on French TV. But even more surprising is the reaction it's gotten - or, rather, hasn't gotten. In a country that's usually quick to burst into outrage over the spread of Islam into secular society, these halal-food ads have been playing without a peep from the public...
...largest television channels since. The $430,000 campaign will be put on pause Sept. 2, then resumed as Ramadan comes to an end later this month and the feast of Eid el-Fitr approaches. Thus far, the spots have gotten a mostly supportive reaction from Muslim shoppers and the French media, with the daily Le Parisien trumpeting "Halal Takes a Spot on TV." (See pictures marking the end of Ramadan...
...What's astounding is how long it took for any of France's numerous makers of halal food products to embrace this kind of mass marketing. Studies done by ethnic-marketing consultancy Solis Conseil in Paris estimate that French Muslims currently purchase about $5.7 billion worth of specialized foodstuffs and related products - a market that's been increasing nearly 15% annually for almost a decade. Solis has also found that nearly 94% of all Muslims in France with North African roots - by far the largest group of Muslims in the country - buy exclusively halal food. A recent poll...
...also potentially inflammatory, given the tendency of the French to view overt manifestations of Islamic faith as a threat to the nation's tradition of secularity. After all, France is the nation that felt obliged to protect itself against the supposed spread of Islam by passing a 2004 law prohibiting students from wearing religious symbols in public schools - a measure primarily aimed at Islamic headscarves. Earlier this year, legislators demanded a legal ban on burqas, a form of apparel that President Nicolas Sarkozy damned as "not welcome on French territory." That legal prohibition was regarded as overkill, however, when...