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Vermouth is a tawny mixture of herbs and fermented grape juice whose origins are as murky as Louisiana Snake Oil.* Ancient Romans gulped vermouth as a surefire aphrodisiac, while as late as 1720, Frenchmen celebrated it as a preventive against plague. Last week, John L. Tribuno, head of Vermouth Industries of America, biggest domestic producer, announced that the ancient elixir was breaking all records in the U.S., but for a 20th century reason: the rise of the dry martini as the great U.S. national cocktail...

Author: /time Magazine | Title: MODERN LIVING: No Olive, Please | 12/5/1955 | See Source »

...years, the Citroën has been the same familiar model, a low design well ahead of its time, with independent wheel suspension and front-wheel drive. Until 1951 it came in only one color-black; then it reluctantly added grey, grey-black and blue-black. Nevertheless, since 1934 Frenchmen have bought more than 1,000,000 Citro...

Author: /time Magazine | Title: BUSINESS ABROAD: The Goddess | 12/5/1955 | See Source »

Measuring 15 ft. 9 in. bumper to bumper, the Goddess is the longest, roomiest (six passengers) mass-production model in France and, at 930,000 francs ($2,657), the costliest. But by week's end thousands of Frenchmen had plunked down cash deposits of $215 apiece, virtually bought out production for the next 27 months...

Author: /time Magazine | Title: BUSINESS ABROAD: The Goddess | 12/5/1955 | See Source »

...done it gracefully. He had blinked at insubordination by high military officers, tolerated defiance from his own ministers, allowed appointees to modify his orders and obstruct his express wishes. In so doing, he had jeopardized his own claim to leadership. Yet his very temporizing had forced Frenchmen to accept the difficult fact: France must be generous to North Africa or lose...

Author: /time Magazine | Title: FRANCE: Chastened Men | 10/31/1955 | See Source »

More than 6,000 readers wrote to thank Réaltiés a year ago when it ran an analysis of the nation's economic and political stagnation called "Where Is France Heading?" Its article, "Why Do Five Million Frenchmen Vote Communist?" (TIME, June 30, 1952), reprinted throughout the free world, gave millions of readers a clear, sharp look at France's delusive, defeatist political climate. Although French business, professional and educational leaders make up two-thirds of its subscribers, the magazine frequently needles French employers for their notoriously low wage scales and bad labor relations...

Author: /time Magazine | Title: The Press: Success Without Strings | 10/24/1955 | See Source »

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