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...comes onto the American market, its skillful design, its inexpensiveness, and its dubious durability are matched only by its clever advertising. Frank Gibney, the author of a forthcoming book, Japan, The Fragile Superpower, wrote recently that "the Japanese continue to maintain that a good Japanese can outsell Americans, outplan Frenchmen and Germans, and even 'handle' the Chinese." But the time for a philosophy of Mom, apple pie, and the transistor radio next door is gone. Japan is suffering from foreign economic pressures and its future is bleak, even on the everconsuming American market...

Author: By Greg Lawless, | Title: The Box-Man Numbeth | 1/10/1975 | See Source »

Much is lost in translation. Even so, these books amply prove that 50 million Frenchmen can't be wrong...

Author: /time Magazine | Title: Books: A Children's Sampler | 12/23/1974 | See Source »

...clock one afternoon last week a crowd of 100 eager, jostling Frenchmen stood behind a police cordon outside the Drouant restaurant in Paris. Inside, another 200 journalists and photographers circulated among the tuxedoed waiters of the establishment, possessor of two proud ** in the Michelin guide. Finally, a representative of the literary ladies and gentlemen who had been deliberating over a luncheon that included foie gras des Landes en gelée au porto, faisan rôti au pommes en liard fromages and profiteroles (enhanced by Bâtard-Montrachet 1970 and Château Nenin 1967) emerged from...

Author: /time Magazine | Title: FRANCE: Prizes and Profiteroles | 12/2/1974 | See Source »

...more than make a polite purchase of the runner-up's oeuvre. Nonetheless, the honor should secure his novel sales of up to half-a-million copies. Even if public taste should deem La Dentellière a "bad" Goncourt, the odds are that at least 200,000 Frenchmen will be reading what the author calls a "novel of noncommunication" and what one reviewer more fully described as the account of an unhappy love affair between a broken-down aristocratic student and a working-class beautician who goes mad when he drops her out of boredom...

Author: /time Magazine | Title: FRANCE: Prizes and Profiteroles | 12/2/1974 | See Source »

...those Frenchmen whose notion of a seasonal good read is not met by Laine's downbeat romance, there are the 1,999 other award-winning works to choose from. There are no fewer than 275 prizes for poetry-or roughly one prize for every French poet, according to a cynical Paris critic. There are prizes for the best novels about soccer, vacations, volcanoes and happy old age. The Grand Prix Litteraire des Vins du Périgord de la Région de Bergerac goes to the best literary celebration of the glories of Perigord wine. First prize: half...

Author: /time Magazine | Title: FRANCE: Prizes and Profiteroles | 12/2/1974 | See Source »

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