Word: frenchmen
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...Esso Europe will be a miniature United Nations. Its seven-man board of directors will include an Italian, Frenchman and Briton, its 450-man headquarters staff will comprise many nationalities. Already Jersey has an advance task force in London made up of Italians shopping for homes for Italian executives, Frenchmen seeking out French schools and shops, Americans finding American quarters. "We consider Esso Europe an interim step," says Nicholas J. Campbell Jr., 50, who resigned from Jersey's main board to run the new company, "in getting Europeans to leave their own countries and work for Jersey...
...Frenchmen call it saumon blanc and eat it with gusto. To the British, it is the fish in their beloved fish 'n' chips. On the U.S.'s West Coast, however, it goes by the unappetizing name of hake, and what little of it fishermen have caught has been ground into fish meal for poultry feed...
...NEWS SPECIAL (CBS, 10-11 p.m.). "Our Friends, the French": the state of the Franco-American alliance as seen through the eyes of Frenchmen...
...sippin' cousin to Greek ouzo or Turkish raki, pastis is a golden thirst quencher from the south of France that combines alcohol, herbs, licorice and anise and is mixed with water; the name in Provencal dialect literally means "mess." More than 350 brands are available, but Frenchmen usually call for a Ricard. As a result, Ricard Inc. has become the biggest aperitif maker in France, last year produced 30.6 million bottles, with sales of $66 million...
...introducing rice culture to France. He drained 2,100 acres of the Camargue. a brackish swamp west of Marseille, pumped in fresh water, raised crops that led to an industry that has made France self-sufficient in rice. At war's end Ricard returned to pastis making. As Frenchmen flocked to the Riviera for sun and fun, they picked up the pastis habit, demanded what Ricard calls his "sunshine in a bottle" when they got home. With rising orders from all of France, Ricard's production went from 3,800,000 bottles in 1949 to 16 million...