Word: frenchness
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Dates: during 1960-1969
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...leaders of the near-revolution that shook France during the fateful "days of May" last year joins forces with his brother to examine the student-worker revolt; the authors wind up their absorbing chronicle by blaming the revolt's last-minute failure on the Communist Party, French trade unions and the left-wing establishment...
...small, kimmie for man, tweed for young man, deek for look at. Still other words were borrowed from the Porno Indians, who moved off to a reservation after an early settler set up his general store in the middle of their camping ground. A few words are corruptions of French, like gorm (gourmand...
...dispatch of a top business executive. His brisk ways may occasionally irritate some Europeans (who make up a majority of the center's 336-man staff), but he also displays a democratic touch. He consults with his colleagues more than "Visser" did, has worked hard to improve his French, often casually takes lunch with other employees in the center cafeteria...
...buses had been plastered with huge red posters bearing the reassuring message: "Saint-Gobain . . . a trustworthy trademark." Day after day, France's most aristocratic company, which was set up in 1665 by Louis XIV to make the glass for Versailles, blared its virtues in unheard-of fashion for French corporations-double-truck newspaper ads, regular radio and television appearances. Since Christmas, France has experienced what in the business world is something like the student-worker upheaval of last May and June. Compagnie de Saint-Gobain, Europe's largest-and by any measure its proudest -glass manufacturer, was fighting...
...company lagged behind BSN in adopting the float-glass process that revolutionized glassmaking a decade ago. On the other hand, BSN, which was formed when two firms merged in 1966, had eagerly adopted new management and production techniques under its wiry president, Antoine Riboud, 50, who advocates an aggressive French business policy to combat growing competition from the U.S. and elsewhere...