Word: frenchness
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Dates: during 1960-1969
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...spent hundreds of millions to develop a full family of machines. Partly because of the competition from IBM (see page 63), it is unlikely to turn a profit before 1970 at the earliest. Another costly venture was G.E.'s purchase in 1964 of Machines Bull, a French computer manufacturer. G.E. has pumped well over $100 million into the company, most of whose major computer lines had to be scrapped; Bull has yet to earn a profit for G.E. Some management critics believe that G.E. would have done better if it had set up its own European computer subsidiary instead...
Cardin shocked the French fashion world when, in 1962, he began to sell copies of his creations. He argued that ready-to-wear clothing manufacturers were already copying Paris creations, "so why shouldn't we run the show?" Today he heads a marketing organization that sells clothes to men, women and children in dozens of countries on five continents...
...appear to be an affected dandy, but he works in a frenzy, often forgetting to grab even a sandwich for lunch. He learned design in Paris at the House of Paquin, at Christian Berard and at Christian Dior. Equally important was his job as an accountant for the French Red Cross during World War II. "It was there," he recalls, "that I learned about balance sheets, paychecks and tax schedules. All of that seemed absurd, but it later helped me handle business affairs...
...crisis could be set off by any substantial deficit in the U.S. payments balance or by a bad British trade report, a weakening of the French franc, or some political event that would fan distrust of paper currencies. Of all the possibilities, bankers worry most about the increasing disparity between the economic strength of West Germany and the weakness of France and Britain...
American Interest. Sheikh Alamuddin does not seem to be in a hurry to buy new planes. He obviously wants to make the best deal, and many manufacturers are eager to dicker with him. The French government, which, through Air France, owns 30% of MEA's stock, hopes to sell some Caravelles. Boeing has speeded up delivery for two 707s-MEA will get them this autumn-and would like to sell tri-jet 727s for short-and medium-range routes...