Word: frenchness
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Dates: during 1960-1969
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...point, he says almost longingly that "we have lost all sense of ritual and ceremony-whether it be connected with Christmas, birthdays or funerals-but the words remain with us and old impulses stir in the marrow." Brook's deepest illumination about a holy theater comes from the French actor and critic Antonin Artaud, who conceived of the theater of cruelty as searingly holy, "working like the plague, by intoxication, by infection, by analogy, by magic; a theater in which the play, the event itself, stands in place of a text...
...Fiat, which stands next only to the U.S.'s Big Three among world automakers, announced merger plans last month, they got short shrift from Charles de Gaulle. In exercising an effective veto, the De Gaulle government charged that the deal would threaten "the independence of a very important French company...
Still, in the eyes of Citroën President Pierre Bercot and Fiat Chairman Giovanni Agnelli, the French government's non was not absolute. They kept right on conferring and finally produced a plan that won De Gaulle's approval. It called for joining the companies in a "common organism" that would command $2.8 billion in annual sales and be managed by Fiat and Citroën on theoretically equal terms...
...gives Citroën an option to buy 15% of Fiat. Inasmuch as Citrëen is already carrying debts of more than $100 million (including some $56 million to the De Gaulle government), and needs more capital to develop new models, there is virtually no chance that the French company will ever be able to take advantage of the option. The proviso is, therefore, little more than a face-saving device for De Gaulle...
...that he had no other choice. Chauvinistic as he is, he is also realistic. He has long known that Citroën's decline could only be halted by some sort of a merger. For a while, he urged a merger between Citroën and other French automakers -Peugeot and/or government-owned Renault. But that plan did not even begin to work out, and last month Citroën's Bercot laid his feelings on the line. "There is no substitute," he said. "It is Fiat or nothing...