Word: frenchness
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...Twitter users can sign in, set the price they want companies to pay them for the privilege of tweeting an ad on their behalf, and wait for the offers to come in. "I'm a stay-at-home mom who uses Twitter while the kids are napping," says Jocelyn French, mother of a 2-year-old son and 1-year-old daughter. Through Sponsored Tweets, she has tweeted on behalf of Kmart, a parenting website and a college-information site, among others, each for $1 a pop. "I figure, hey, why not get paid at the same time?" French says...
...users like French, sponsored Twitter messages are a way to pocket spare change on the side. But for many others, this movement of marketers into the Twittersphere could be another reason to despise the whole Twitter craze. It's painful enough to get regular updates on your neighbor's dinner plans. What if he started littering your inbox with product pitches? "Sponsored Tweets is controversial," acknowledges Robin Dance, a part-time fundraiser and blogger from Chattanooga, Tenn., who has amassed an impressive 2,800-plus-strong Twitter following and has also tweeted for Kmart. "I've had good friends...
...sponsored raise the messy issue of disclosure. If someone speaks highly about a product on Twitter, don't followers have a right to know if that messenger is a compensated mouthpiece? Murphy insists that all tweets that flow through his site will carry some form of disclosure. For example, French's Kmart tweet reads: "Bluelight Special Alert: This Saturday at Kmart all patio furniture is 70% off! For more deals follow http://bit.ly/tupjE (sponsored)." Others include signposts like "#ad." But within a 140-character limit for all tweets, is there truly enough room to clearly spell out the relationship...
...Still, the fireworks blasted off in Tripoli on Sept. 1 with many world leaders - including Brown and French President Nicolas Sarkozy - absent. While many African and Arab leaders as well as Venezuelan President Hugo Chávez were there, Italian Prime Minister Silvio Berlusconi was the only Western European leader to attend. Britain's Prince Andrew, who is scheduled to hold trade talks with Gaddafi this week, also canceled. (See the top 10 Berlusconi-isms...
...politicians on the spot by spelling out plausible solutions to the biggest issues facing the country. Since his election in 2007, President Sarkozy has pushed through a wide array of measures designed to fix some of those problems - labor flexibility, opportunities for young graduates, hiring incentives - which French politicians have been unwilling or unable to tackle for decades. But Sarkozy's reforms have rarely delivered all they promised, and continue to ignore some problems. With young French so frustrated and angry, it's little wonder that the new protest movement is growing in popularity. "We had little choice...