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...push to ban horsemeat got a boost this month when the Brigitte Bardot Foundation, an animal-protection group started by the French actress, rolled out a public-awareness campaign to inform people of just how many of the creatures are butchered each year once their owners declare the horses' lives of riding, racing or hauling loads over. In addition to some particularly gruesome photos of the bloody butchering process, the ads include shots of children taking riding lessons atop noble-looking mounts, the heads of which are reflected in blood-splattered knife blades. In the text below are details like...

Author: /time Magazine | Title: Saving Monsieur Ed? France's Horsemeat Debate | 12/30/2009 | See Source »

...Brigitte Bardot Foundation's offensive against the horsemeat industry isn't limited to tugging at heartstrings. The group has also enlisted conservative parliamentarian - and foundation board member - Lionel Luca to prepare legislation designed to alter the status of the French steed in a manner that would prohibit its sale as dinner. The draft of Luca's bill calls for horses to be reclassified in French law from animal de rente (or animal used to generate income) to animal de compagnie (domesticated animal). If introduced and passed, backers say, horses would then be covered under the European Convention for the Protection...

Author: /time Magazine | Title: Saving Monsieur Ed? France's Horsemeat Debate | 12/30/2009 | See Source »

...course, to American and British ears (not to mention taste buds), forcing the French off their horse habit sounds about as reasonable an idea as getting them to stop scarfing snails. (And that's without even factoring in the emotional aversion to seeing a loin of Trigger or fillet of Black Beauty served with pepper sauce.) But opponents of the Brigitte Bardot Foundation effort say there's more than just culinary discernment behind their desire to keep alive a tradition that some historians trace back to the early 1800s, when Napoleon fed his famished soldiers horses slain during the Battle...

Author: /time Magazine | Title: Saving Monsieur Ed? France's Horsemeat Debate | 12/30/2009 | See Source »

...French livestock associations - including those representing horse breeders and riders - note that over 95% of all horses in France are bred first and foremost for their ultimate marketing as meat. In 2008 alone, nearly 16,000 horses were slaughtered for that purpose in France - providing an income that riding centers, racing stables and other horse-related interests rely on to remain profitable. Horsemeat is also the main source of revenue for just over 1,000 horse-butcher shops in France, which were traditionally the only places in France to sell the meat, though in recent years, some ordinary butchers...

Author: /time Magazine | Title: Saving Monsieur Ed? France's Horsemeat Debate | 12/30/2009 | See Source »

...just a humble little French town looking forward to a big evening in Los Angeles next month, but without any expectations," says Beldjoudi. "We're just hoping our association with this project will finally change the way people view the city and people of Aulnay." An image boost is a near given if Chicago Blues: A Living History wins its category (the town is up against Elliot Ramblin' Jack, the Mick Fleetwood Blues Band, John Hammond and Duke Robillard). But a Grammy probably won't turn the CD into a money-maker - even though it's been nominated...

Author: /time Magazine | Title: After the Riots, a Grammy Nod for a French Town | 12/27/2009 | See Source »

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