Word: frequented
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...Claritin notepads aren't the half of it. Free stuff is an integral part of my family's underlying structure. Our vacations are entirely built around frequent-flyer miles; all four of us, including my 17-year-old sister, have registered frequent flyer numbers for every airline on which we've ever flown...
Somewhere in the Delta Airlines computer system sits an account containing some 500 mile points from a round-trip Delta Shuttle ticket to New York City. Other than that one trip, I've never flown Delta and don't plan to--but if I did, I've got my frequent-flyer card in my wallet. When friends tell me they don't belong to any frequent-flyer programs, I'm amazed. Why pay for tickets when you don't have...
When we've amassed enough frequent flyer miles to get somewhere really exciting--this year we're going to Miami Beach--we go. And to make sure we're squeezing all the frequent flyer miles we can out of our lives, we all have United Airlines Visa cards. When my parents call me at school and then pay for the phone bill with their frequent-flyer card, we're all that much closer to a vacation...
...best example of the casinos' brave new marketing style is Harrah's Entertainment Inc. of Memphis, Tenn., which this fall launched a campaign to use a single frequent-gambler card to link the 10 million-plus people already in its databases with Harrah's 16 casinos across the country. The concept of the ATM-size card, which is inserted into the back of a slot machine to record the player's wins and losses, has been around since the early 1990s. Most casinos now offer one as part of membership in a "slot club." (By gambling, players accumulate points, like...
...former actor who sports steel-rimmed glasses and designer suits, has done a better job of capturing Letterman's deadpan charisma, and The Harald Schmidt Show is now seen by 1 million Germans a night, a sizable 10% share of the viewing audience. His sometimes off-color jokes and frequent ethnic put-downs have earned Schmidt the nickname "Dirty Harry." For his advocates, however, the dirtiest insult is to call Schmidt a Letterman imitator. "Initially, the producers were inspired by Letterman," admits a show spokeswoman. "But we have left all that behind, and now it is very much Harald...