Word: frequently
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Dates: during 1980-1989
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They started seven years ago as a clever promotion, a harmless gimmick designed to boost business for airlines. But now frequent-flyer programs have triggered a dangerous dogfight in a vulnerable industry. As the major carriers scramble to offer the best giveaway plans, almost everyone who flies frequently for business or pleasure is busy trying to calculate how many miles of travel it will take to earn a free trip across the country or even around the world...
...frenzy intensified in January, when the airlines began to offer "triple mileage" -- three miles' credit for every mile flown. Suddenly flyers could look forward to earning that dream vacation to Hawaii in one-third the time. Forced to match one another to stay competitive, the airlines fret that the frequent-flyer programs have spun out of control. The number of passengers participating has surged from 4 million in 1983 to 8 million now. They hold nearly 30 million memberships in frequent-flyer plans, since many passengers sign with more than one airline...
There's no escaping anality; Cambridge also seems full of these types. The bank I frequent has signals at each window that light up and ring gently when the tellers are ready for the next customer. Recently, I was at the window next to the one which is directly at the head of the line. The teller there politely asked the person in front if he could help...
Other teams, though, have looser schedules. The women's hockey team makes frequent excursions to houses of Crimson players...
...sweat that I mentioned previously are leftover guilt from remembering the Harvard students that I've caused pain and suffering. They remind me of how I once was. But they'll get over it--the Shuttle system needs more drivers, Besides, even my nightmares are less and less frequent. I've always said, if you can't beat them, join them...