Word: frerejean
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Verve & Nerve. Réaltiés was founded in 1946 on unlimited hope and a meager $5,000 by two aggressive young businessmen, Humbert Frerejean and Didier Rémon. Frerejean, then 31, was working in the personnel department of a steel concern, and Rémon, then 24, with a management consultant. They originally planned a FORTUNE-style magazine for French business, but Réaltiés' scope was soon broadened under Editor Max, 41. A onetime French wire service correspondent, Max studied U.S. publishing methods while living in the U.S., where...
Twins' Trio. Not content with one publishing success, Réaltiés' Frerejean and Rémon (known to staffers as "The Twins") have fathered three other successful publications. The trio: glossy, authoritative Connaissance des Arts, the most widely read art magazine in France (circ. 46,500); Benjamin, the only "serious" children's weekly in France (where parents also complain about comic books), with a circulation of 80,000; Entreprise, France's only business magazine. The semimonthly Entreprise (circ. 40,000) was stymied at first by the traditional secretiveness of the French businessman...
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