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Word: fresca (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Lyndon Johnson, as Senate majority leader and early on as President, could polish off a dozen or so Scotch-and-sodas in an afternoon and evening. He claimed they were half strength. He never lost control, just looked stunned. He quit cold turkey in the White House, switching to Fresca and root beer. For whatever reason, his presidency went downhill thereafter. White House abstinence was tried by Rutherford Hayes, Calvin Coolidge and Jimmy Carter. Results were dismal...

Author: /time Magazine | Title: The Presidency: Dead Soldiers Along the Potomac | 3/13/1989 | See Source »

...caffeine battles, of course, are merely the latest skirmishes in the ancient war between Coke and Pepsi. Coca-Cola, which makes Sprite, Fresca, Mello Yello and other brands in addition to Coke and TAB, leads all soft-drink producers, with some 36% of the total market. Pepsi brands, including Mountain Dew, have about 25%. But although regular Coke is still the bestselling soft drink, it has lost some ground to Pepsi since the early 1970s (see chart...

Author: /time Magazine | Title: A Hot Fight over Cold Drinks | 5/16/1983 | See Source »

...been the pasta machine, manual (around $40) or electric ($250). American Best Coffee, Inc., which added a single pasta machine to its line of espresso machines in 1977, now sells 24 models, ranging in price from $500 to $70,000. Still, many purists prefer the ritual of making pasta fresca, fatt'a mano (freshly made by hand). At classes like the one taught by Arlene Battifarano at Manhattan's New School, flour-smeared students happily echo, "Fold, push, press, turn! Fold, push, press, turn!" as they attack alps of dough. Says Expert Marcella Hazan: "The warmth...

Author: /time Magazine | Title: Living: It's a Pasta Avalanche! | 4/26/1982 | See Source »

...teen-age schoolgirls violate the sanctity of the room and go AWOL from their parents' code by valiantly swigging a blend of gin, vodka and Fresca. In a duel of social proprieties, a daughter defies her mother's edict that she attend a dance that will enhance her status in the Junior League and opts to attend a performance of Saint Joan with her spinster aunt. Still later, as an Amherst student photographs his aunt's chinaware in the room, he tells her that he is doing an anthropology paper on "the eating habits of vanishing cultures...

Author: /time Magazine | Title: Theater: Decline of the Wasp | 3/22/1982 | See Source »

Kennedy and Nixon were by no means the only Presidents to preserve conversations. Lyndon Johnson could reach under a table in the Cabinet Room and throw a switch among the buttons marked COFFEE, TEA and FRESCA to turn his recorders on and off. So far, only a few transcripts have been made public. Harry Truman is known to have made about ten recordings, and it was revealed only last month that Franklin D. Roosevelt used a mike in his office desk lamp to record at least 14 press conferences and a few other conversations. Eisenhower is known to have taped...

Author: /time Magazine | Title: On the Record - Literally | 2/15/1982 | See Source »

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