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Word: fresca (lookup in dictionary) (lookup stats)
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...member (two principals and a secretary) advertising agency. As late as 1973 its billings were $6.3 million; this year they are expected to hit $30 million. In 1975 the agency picked up three Clios, the advertising equivalents of Hollywood Oscars. Last week it swiped Coca-Cola's national Fresca account from New York-based Interpublic...

Author: /time Magazine | Title: THE BOOM: Surging to Prosperity | 9/27/1976 | See Source »

Usually there is nothing but a few or anges and some cans of Fresca in the refrigerator. O'Neill is constantly struggling with his weight, which has soared to 296 lbs., then dropped to 208, climbed to 286, then fallen to 215 before rising again. "I've lost a thousand pounds in my life," he estimates. In 1968 O'Neill joined a Weight Watchers group, the only man among some 50 women who had no idea who he was but applauded him warmly when the director an nounced: "Tom lost 16 lbs. last week...

Author: /time Magazine | Title: The Nation: An Apple That Fell Near the Tree | 2/4/1974 | See Source »

...could reach under the table and throw a switch (among buttons labeled COFFEE, TEA and FRESCA...

Author: /time Magazine | Title: THE WHITE HOUSE: The Battle for Nixon's Tapes | 7/30/1973 | See Source »

What Pound did do was cut, clipping off as many as 40 lines in a clump. His special target was a heavy-footed parody of Pope's Rape of the Lock. Though the couplets concern the ablutions of a fleshly lady named Fresca, they show Eliot at his most priggishly professional, and Pound briskly informed Eliot: "You cannot parody Pope unless you can write better verse than Pope...

Author: /time Magazine | Title: Books: Old Possum Revisited | 12/6/1971 | See Source »

...happening of at least some wit, an anarchistic tribute to gaiety and appetite. In some ways, the expedition savored of Yippie humor, but American radicals, with their self-consciously proletarian styles, seem unlikely to add it to their arsenal of assault. Picture Abbie Hoffman doling out TV dinners and Fresca in Harlem...

Author: /time Magazine | Title: Nation: Let Them Eat Foie Gras | 5/25/1970 | See Source »

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