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Word: frescata (lookup in dictionary) (lookup stats)
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...keep growing, fast-food chains have to offer new reasons for people to come into the store. That's what Wendy's has always done best. It will have a chance to prove itself again later this year when it unveils its Frescata cold sandwiches. The Frescata line uses high-quality meat and focaccia bread developed with the artisanal bakery La Brea. Wendy's has a financial relationship with La Brea through the Canadian company Tim Hortons, a coffee and bakery chain that Wendy's bought in 1995. That's one reason Schuessler plans to hold onto Tim's, despite...

Author: /time Magazine | Title: Fast-Food Face-Off | 6/6/2005 | See Source »

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