Word: fresh
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Dates: during 1970-1979
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...planted just across the street from the White House. Bill Ruback flashed the word to his office to call Mrs. Myers and tell her the spruce was in place. She cried again when the phone call came. Out her front window she could see the empty spot covered with fresh sod. "It looks," she said later, "like a new patch on an old pair of trousers...
...have in common, I think that helps jell a nation. I really do." A convention can be a profession's jungle drums, an industry's family reunion, a young person's rite of passage into the adult world of commercial or professional comradeship. A convention can also be a fresh opportunity to display talent, knowledge, oratorical skill or sales records, to reaffirm one's wealth and worthiness in the eyes of the world. No wonder 26 million Americans this year have hastened to put on their badges, their funny hats and their broadest smiles. Welcome, delegates...
Seductive beauty and ageless craftsmanship account largely for the drawing power of Tut's treasures. "They are so fresh they kind of wipe out time," says Thomas Moving, who as former head of Manhattan's Metropolitan Museum organized the show and has written the best-selling Tutankhamun: The Untold Story (Simon and Schuster; $12.95). Although many of the exhibit's 55 pieces are gold, Hoving maintains that the value of the collection is "not a critical part of its popularity." (Asked how much it is worth, he replies airily: "$416,872,417.68, plus green stamps...
Only one other? Perhaps in Elizabethan times, when cosmetics were just becoming popular. But a 1978 American Ophelia can make herself a different face for each passing mood, each fantasized role, even each time of day. At the office, she can sport the fresh, "natural" look of the career woman, by using a dozen shades and tints, from eye liner to translucent lip gloss, all supposed to make her appear as if she were wearing no makeup at all. Then, in the evening, she can switch to smoky mauve eye shadow and dark red lipstick touched with midnight blue, calculated...
...habituated everyday behavior. Just as a parade or fiesta is intended to tug people en masse onto the streets to see and celebrate who they are, so the rites of the winter holidays are aimed at prying people out of their diurnal' ruts into unaccustomed minglings, new communions, fresh gestures. The purpose of it all, undeclared and unsentimental, is to arouse a general reaffirmation of the commonality of life as the year's shortest day comes and goes. While emotionally fragile individuals may suffer special aggravations as a result, the temperamental thrash that most people feel is often...