Word: fresh
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Everything becomes curiously inverted when you're five miles above the sea. Children, on the 18 1/2 hour flight from Los Angeles to Singapore, become the very opposite of a breath of fresh air. Home becomes the place you hardly recognize (while that foreign airport comes to seem very much like home). Night becomes the time when you're wide awake. During my two days in California, I try to avoid jet lag by getting up at noon and doing most of my work while everyone else is sleeping...
...that seems slightly desperate, it is. For years, the Video Music Awards were MTV's highest-rated programming event. Launched in 1984, with Dan Aykroyd and Bette Midler hosting, the ceremony was a remarkably fresh and satirical take on dull old awards shows. Because its premise was that the awards themselves were a joke - statuettes went to bands for videos in which they often didn't appear, let alone direct - celebrities were looser and more spontaneous, and so was the show...
...written statement responding to the study, McDonald's spokesman Walt Riker said that the fast food chain "is only advertising Happy Meals with white meat McNuggets, fresh apple slices and lowfat milk," and that the company's recent promotion linked to the popular animated movie Shrek was McDonald's "biggest-ever promotion of fruits, vegetables, and milk - another indication of our progressive approach to responsible marketing...
...according to industry statistics, and upstarts like PeekYou, Pipl, Spock, and Wink are vying for a piece of this potentially huge market. These free sites work by scouring the Web for any virtual footprints you might have on MySpace, Facebook, Friendster, Yahoo!, Flickr and elsewhere, and then creating a fresh profile that organizes all that information on one page. Even Whitepages.com recently expanded its phone listings to include business addresses and other contact information culled from all sorts of mail-order marketing lists and business directories...
...amplify profits? Treasure's agency acts like an audio interior designer, removing invasive noises or rescoring unappealing music. It seems simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels...