Word: fresh
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...pocket billboard. Consumers are increasingly using their phones for things other than voice calls, such as text messaging, downloading songs and games, and accessing the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on handsets. All of these activities give advertisers fresh options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores, highlight reels and games to lure thousands of fans to a website set up for mobile-phone access. "Our target audience was males ages 17 to 25," says Marcus Spurrell, Adidas regional...
...Eleven Inc. is now owned by a Japanese company), has opened 12 stores in California under the excessively excited name Famima!! Its vision of America is pretty complimentary: we're an upscale!!, modern!!, clean!!, cheery!! bunch. Although it has plenty of Asian items, the chain pushes its prepackaged but fresh-pressed panini as well as microwavable pastas. And damn if it didn't improve on the Twinkie: its packaged dessert with a chocolate-covered banana topped with whipped cream and rolled in a vanilla cake is perfect convenience-store food...
...rabid Hoya fans affectionately call Thompson, struggled with his decision to take the Georgetown job in 2004. He loved his alma mater, and most members of the '04 Tigers, fresh off a league title, were returning. It wasn't certain that Georgetown could compete against the bulked-up budgets of the Big East. Even today Georgetown's hoop team fights the volleyball squad for practice time at the school's campus...
...Hammering that point home will be left to his replacement, veteran diplomat Ryan Crocker. Fresh from the critical post of Ambassador to Pakistan, Crocker is expected to start later this week. No stranger to the Middle East, Crocker has served as ambassador to Lebanon, Kuwait and Syria during his 36 years in the foreign service. He met his wife Christine working in the Baghdad embassy...
...much as we want to be on the water, we have been gaining a lot of strength on the erg over the winter,” senior captain Jennifer Chung said. “We’re going in with a fresh perspective and we’ll have a full week of spring training coming up, so we’re all going in with high expectations.” As for the heavyweights, last season was historic for all the wrong reasons—the squad failed to make the NCAA Championships for the first time...